Good Technology and BBH sought an interactive online promotion for the launch of the 2008 Audi A5.

With an above the line campaign already in production, Odin conceived the digital idea for an interactive toy, which enabled users to draw lines in a 3D environment. Visitors to the experience could explore the lines of the car and get a feel for the design. A flash website was built to enable users to create their own abstract visualisation of the car, the result of which was a unique piece of artwork visitors could get printed and sent to their homes.

Other proposed elements included in-store touch screens and projections.

http://www.rhythmoflines.co.uk/