Archive for July, 2009
New Studio, New Phone Number. Exciting Times.
Thursday, July 30th, 2009Shelley Fox
Wednesday, July 8th, 2009Shelley Fox is an haute couture designer who needed a website to represent herself and house her extensive body of work.
Whilst working at Digit, Tom worked in close contact with Shelley and her associates to achieve an end product which represented her way of thinking, and was in line with her aesthetic. He was in charge of designing and managing the build of the Flash site that holds 11 years of collections, projects, exhibitions and press clippings.
http://www.shelleyfox.com
Olympics Idents
Wednesday, July 8th, 2009Production company Kemistry were invited to produce special idents to run alongside the TV coverage of the 2008 European Cup. Odin was asked to create animations featuring three different European stadiums.
Audi R8
Wednesday, July 8th, 2009The Audi R8 launch required an online initiative to compliment a broadcast spot already created by BBH.
Working with Good Technology, Odin was asked to create twelve bespoke animations centring on the production process of the Audi R8. Each animation represents a key construction method used in the twelve hours it takes to manufacture the entire vehicle. The animations were overlaid on a 3D model of the car, which can be rotated to show the various production states.
http://microsites.audi.co.uk/r8launch
Mercedes AMG
Wednesday, July 8th, 2009The Launch of the Mercedes AMG CL 63 provided Agency Republic with a platform to showcase and communicate the unique aspects of the AMG range of cars.
Whilst working For Agency Republic, Odin was tasked with designing the site to house the video, the interactive elements within that frame and the navigation around the experience.
http://onemoment.mercedes-benz.co.uk/
Audi Channel
Wednesday, July 8th, 2009Audi use SKY channel 883 to host their brand films and required an online presence to showcase new and existing content focusing on the car manufacturer.
Whilst contracting at Good Technology, Odin worked extensively with their in-house UI and Flash team to create a unique digital viewing experience, and provide a scalable platform to house the film archive. The Flash based website enables users to search and browse the content quickly, via simple navigation and intelligent use of animation.
http://channel.audi.co.uk/
Nike Russia
Wednesday, July 8th, 2009Freelancing for Mook, Tom designed and managed the build of a website supporting the launch of ‘Just do it’ in Russia.
Tom visited Moscow where he produced and directed short films for the site, featuring the athletes from the above the line campaign. The website then brought together these films, motion graphics and 3D Papervision technology, to create an engaging and immersive experience.
Pizza Express
Wednesday, July 8th, 2009At Work Club Tom oversaw the design and build of the Pizza Express website.
The architecture of the site was refreshed and the design stripped back to its core components. Combining a solid HTML structure with clever use of Flash and Ajax elements resulted in a dynamic website that adjusts to Pizza Express’ ever-changing needs. The website helped raise their online profile and provided a home for the brand in a digital space.
http://www.pizza-express.com
Audi - Rhythm of Lines
Wednesday, July 8th, 2009Good Technology and BBH sought an interactive online promotion for the launch of the 2008 Audi A5.
With an above the line campaign already in production, Odin conceived the digital idea for an interactive toy, which enabled users to draw lines in a 3D environment. Visitors to the experience could explore the lines of the car and get a feel for the design. A flash website was built to enable users to create their own abstract visualisation of the car, the result of which was a unique piece of artwork visitors could get printed and sent to their homes.
Other proposed elements included in-store touch screens and projections.
http://www.rhythmoflines.co.uk/
Plum Vision
Wednesday, July 8th, 2009Plum Baby is an organic baby food company that approached Work Club to enhance their online presence and to help them increase the overall value of their brand.
Working with Creative Director Ben Mooge, Tom worked on the conception and production of ‘Plum Vision’ - an online moving picture book for mums and babies to enjoy together.
Working closely with a baby psychologist, Work Club created a series of films that brought the sights and sounds of nature into the home. Tom worked on the website that would hold these films. A simple linear-timeline navigation and a stripped-back and intuitive control system means it’s easy for mums to click once and then just sit-back and watch.
http://www.plum-vision.com
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