Posts Tagged ‘audi’

Audi R8

Wednesday, July 8th, 2009

The Audi R8 launch required an online initiative to compliment a broadcast spot already created by BBH.

Working with Good Technology, Odin was asked to create twelve bespoke animations centring on the production process of the Audi R8. Each animation represents a key construction method used in the twelve hours it takes to manufacture the entire vehicle. The animations were overlaid on a 3D model of the car, which can be rotated to show the various production states.

http://microsites.audi.co.uk/r8launch

AudiR8_001

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Audi Channel

Wednesday, July 8th, 2009

Audi use SKY channel 883 to host their brand films and required an online presence to showcase new and existing content focusing on the car manufacturer.

Whilst contracting at Good Technology, Odin worked extensively with their in-house UI and Flash team to create a unique digital viewing experience, and provide a scalable platform to house the film archive. The Flash based website enables users to search and browse the content quickly, via simple navigation and intelligent use of animation.

http://channel.audi.co.uk/

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