Posts Tagged ‘experimental’

The Nation Newspaper 2009

Wednesday, January 6th, 2010

P1000142_blog

As is the way with most design studios we spent a couple of weeks before Christmas scrambling to get something together to send out to clients, friends and anyone else we may have worked with over the past year. Despite being a digital studio, we were tired and unimpressed by 99% of the ‘digital Christmas cards’ we’d seen over the past couple of years and know that the people we work with are similarly unimpressed. We wanted to produce something that may be of some use and would hopefully engage with people for more than 5 seconds.

We decided on kicking it old school and printing a Newspaper featuring all the interesting things we’d seen, enjoyed and been inspired by in 2009. Videos, product designs, computer games, installations, experiments, interesting blogs and even some stuff that served no purpose at all. To run along side the Newspaper we built a mobile friendly blog featuring further info and video of the stuff in action. The newspaper features QR codes and shortcodes to enable people reading the paper to quickly jump to a video they were interested in or simply pull the blog up on their mobile device/computer and browse along as they read the paper.

You can see more photos in the Nation flickr stream and if you didn’t receive one and you like a copy of the paper send us an A4 envelope with 2 x 1st class stamps on it and we’ll pop one in the mail for you.

Our address:
Nation,
Top Floor Studio,
51 Hoxton Square,
London,
N1 6PB (more…)

The Home Alone Twitter Project

Saturday, December 26th, 2009

The Home Alone Twitter Project

Starting on the 22nd of December we recreated the movie ‘Home Alone’ using 22 different twitter profiles collected into a single twitter list. The @HATProject was an experiment, a test to see if transplanting the full narrative of a film on to a social network would work and to see how people would respond. The video below (not made by us, but by this chap, explains it better than we could ourselves)

There was no money in it obviously, but we thought it’d be an interesting use of twitter, entertaining for the people that followed it and a fun project for Nation and it was. Several people that followed the ‘tweet-movie’ as it played out asked for a blog post explaining how we accomplished it. So here goes nothing…

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Audi - Rhythm of Lines

Wednesday, July 8th, 2009

Good Technology and BBH sought an interactive online promotion for the launch of the 2008 Audi A5.

With an above the line campaign already in production, Odin conceived the digital idea for an interactive toy, which enabled users to draw lines in a 3D environment. Visitors to the experience could explore the lines of the car and get a feel for the design. A flash website was built to enable users to create their own abstract visualisation of the car, the result of which was a unique piece of artwork visitors could get printed and sent to their homes.

Other proposed elements included in-store touch screens and projections.

http://www.rhythmoflines.co.uk/

AudiA5_001

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